Customer Case Study
How M Ride uses ETA Tix to move thousands of fans on game day
M Ride operates one of the largest college-event shuttle programs in the country. ETA Tix powers the ticketing and fan experience behind the scenes.
The challenge
Game days produce predictable, painful surges of traffic around the venue. Fans arrive late, leave early, and often choose not to come back. M Ride needed a way to sell shuttle seats from anywhere a fan starts their journey — the team site, hotel packages, fan groups — and deliver a smooth, day-of experience.
The solution
M Ride launched on ETA Tix to unify shuttle ticketing across every channel and automate the fan-facing communication around pickup and return. Local operators were screened and matched to high-density pickup points: hotel lobbies, popular pre-game bars, and overflow parking.
"ETA Tix lets us focus on running great rides. Fans show up on time, leave on time, and come back next week." — Operations Lead, M Ride
The results
3x
Shuttle ticket sales year over year
98%
On-time return departures
4.8/5
Fan rider satisfaction
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